The Marketing Environment

Companies all over different markets have to adapt to the environment in order for the business to succeed. The environment changes all the time and there are different effects of competitive, economic, political, and technological factors on marketing strategies. Businesses need to be competitive within the environment. A great example would be the car industry in which more companies are developing more green cars and the demand from people is increasing as well. People want to save money on gas and they are turning to hybrid cars. The environment will be helped greatly by these vehicles. The political effects in the environment is that there are standards for polution and business need to keep up to these standards or else they will be fined. The companies need to make sure they are responsible so there customers will trust them.

If companies did not care about the marketing environment would people still value there product and continue to buy it?